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WorksheetC125 minsNew. New: checked automatically for level, grammar, facts and originality; a teacher's review is still to come. Spotted a mistake? Tell us.
Pitch Perfect: Advertising role cards
Students role-play an advertising meeting, pitching and challenging a campaign with what-clefts to give their points emphasis.
Advertising · Marketing · Meetings · Role play · Speaking · Group work
Goes with:What Sells Is the Story: what-clefts (lesson plan)
This worksheet and its PDFs are free.
Work in groups of up to six. Step 1: read your card and plan two points (two minutes). Step 2: the creative director pitches, then everyone responds in turn. Step 3: discuss, and agree on one campaign idea and a slogan; the client has the final say.
The creative director
You have a bold idea for a new trainer brand: no famous faces, just a catchy slogan and real runners. Pitch it with energy and defend it.
- Pitch: What I'm proposing is…
- Defend: What makes this idea work is…
The client
You own the trainer company. Sales are falling among young consumers and you need results fast. Say clearly what you want from the campaign.
- Need: What we need is…
- Limit: What I'm not willing to do is…
- Decide: What we'll do is…
The social media manager
You know how young people shop online. Explain what will appeal to them and what they will ignore.
- Advise: What young people want is…
- Warn: What doesn't work online is…
The finance manager
The budget is small. You think a celebrity endorsement would cost far too much. Question every expensive idea politely but firmly.
- Question: What I'd like to know is…
- Warn: What worries me is…
The celebrity's agent
Your client, a famous athlete, would love to be the face of the brand. Persuade the team that an endorsement is worth the money.
- Persuade: What consumers trust is…
- Challenge: What your brand lacks is…
The sceptical researcher
Your research shows that consumers distrust gimmicks. Use your figures to challenge any idea that feels like a trick.
- Evidence: What the research shows is…
- Challenge: What people dislike is…
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